Make sure your logo is versatile – if you run a small business or brand online, you’ll need to use your logo in different ways. For example, on social media. For example, on social media. One of the great things about the best logo makers online is that they show you how your design appears on things like products and business cards. One of the easiest ways to make your content easier to read is to add enough spacing between each line. The magic number of a perfect line-height is 150% of the font size you are using. For example, if you are using 24px font size, the line-height will be 36px (which is 150% of 24px). A professional designer will make use of software applications like Adobe Illustrator or CorelDraw to create a logo based on your website template. They will first analyse the website design and background colours used, fonts and typography to decide which colours and style will be suitable for your logo. To start, you activate your theme and go on a hunt for the area that allows you to upload your image. Most of the time you can find a tab on the lefthand side of your WordPress dashboard. Depending on if you choose a free theme, paid theme or a child theme, you can usually expect to locate the logo upload area in the Appearance of Settings tabs.
Hipster Logo Generator will help you create the perfect logo for your website. As the name indicates, this tool helps create a hipster-styled logo, but if you want, you can create a classic or modern design as well.
A logo is not simply an image. Your logo is an important piece of your brand. Your logo visually defines your values while giving your audience a first impression of your company. A logo is memorable and can drive leads, sales, and conversions. A logo that is poorly designed can also deter your audience from your products, so it is imperative to hire a designer or learn how to create a logo that converts leads, from the beginning.
Let’s chat about how you can create a logo that falls in line with your brand’s values and aesthetic.
What is a logo? Why is a logo important?
A logo is a visual representation of a brand and a symbol that communicates the tone, energy,and identity a company wants to convey. Great logos are simple, yet memorable. They grab anaudience’s attention and display the brand’s values.
Logos may seem like a small factor when starting or rebranding a business, but in reality they can kickstart a business to success and bring interested individuals back to get more.
Are logos expensive?
Some of the biggest brands spend thousands of dollars on their logo because they understandhow a logo can set them apart from their competitors and increase their financial success.
If you don’t know how to create a logo you can hire a designer to bring your vision to fruition. You definitely don’t have to spend tons of money hiring. You can find budget-friendly designers on Upwork and Fivver who will create a logo for you. However, cheaper logos can seem cookie-cutter and may not be as powerful.
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Figure out your budget and understand that a logo is an investment for your business. Launching your brand with a solid logo from the beginning will set the standard for your company and show people what you represent and that you care about your vision.
How to create a logo that converts
Setting up a logo yourself can be as easy as using a logo generator online, but before you do anything read these tips on how to create the perfect logo for your brand.
Find Your Brand’s Identity
What are your brand’s core values and mission?
Think about what your mission and vision is for your company. Will you provide a product, service, content, etc.? Why would people want what you provide? What values do you stand by and want to convey to your audience? You probably have an idea of what you want to offer and your values, but try to condense your ideas into one to two sentences to be clear and straight to the point.
What separates your product from your competitors’?
Find out how your business stands out from the pack. With tons of options for consumers, you need to figure out what makes you unique and what leads people to buy in to your service vs. your competitors’.
Do you already have colors and fonts?
If you have created a website, book, content, or anything for your business the best practice is to maintain consistency across all media and information associated with your company.
If you are starting from scratch, you will need to discover what color palette resembles your business the best and what fonts you will want to use.
To figure out a color palette, check out ColorPlan Papers, Coolors, or Paletton to get a few ideas. When you choose colors, think about how different colors can represent and draw out various emotions.
[graphic: circle of color wheel with emotions associated with basic colors]
Next, find two to three fonts that you can use for all of your content. The three fonts you may look for are:
- A font for standard text.
- A font for headings.
- A special, stylized font for your business name- this font may be integrated into your logo and used in other areas sparingly throughout your content.
Understand Your Target Audience
Who will be interested in your product?
There are many aspects to consider when figuring out your target audience. Your target audience are the individuals you believe are most interested and will invest in your business. Here are a few aspects to consider:
- Age
- Gender
- Occupation
- Income level
- Education level
- Ethnic background
Finding your target audience is important to understand what aesthetic you will need for your logo. For example, if you are tailoring toward older individuals, you want your logo to be very clear and easy to read. If you’re a creative business, create a logo that displays strong design and imagination to let customers know what they will receive.
Choose a Logo That Fits With Your Branding
There are five types of logos to consider when you create a logo:
- Wordmark: logos that only consist of stylized text.
- Lettermark: simple logos that contain a brand’s initials.
- Brandmark: a symbol or icon logo.
- Combination Mark: a combination of text and a symbol next to each other.
- Emblem: combines a symbol and text, like a combination mark, but the text is integrated into the symbol.
Depending on what aesthetic you want, pick one or two that you want to use for your brand.
Sketch a Handful of Potential Logos
Not everyone is a Picasso or Rembrandt, but everyone can draw simple shapes and random lines. It’s important to do this yourself since you know your company the best and that knowledge will come out in your sketches.
Take a bit of time to sit down with some good music and start mocking up a few logos. After you sketch some, take a step back and see what shapes and elements you like. Find what works and what definitely doesn’t.
Even if you only have a rough idea of your logo, you will have more clarity when you move to hire a designer or create it in a logo generator.
Find a Designer or Logo Generator
Once you have a clear idea of your company’s values, your target audience, what type of logo to use, and a few potential ideas it’s time to seek out a graphic designer or find an online logo generator.
Finding a Graphic Designer
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Finding the right graphic designer can be a challenge, and you can use sites like Fivver or Upwork to create one on a budget. However using online job boards can result in quick work that may not get the job done. You need to find the right person for the job so do some research.
Hiring a graphic design company can get costly, but typically the customer service will be better and the end result will be more polished and represent your brand. Get a quote from Design Detective for your next logo!
When you work with any designer make sure they understand your company, who you’re targeting, and where it will be used.
Tip: when you get a set of logos, don’t be too attached to specific ideas and mockups you’ve made. If one stands out to you or you definitely want an aspect in your logo voice that to your designer, but if there are changes you are not sure about, then ask them why they made changes or what the purpose is intended to do.
Use Online Logo Generators to Get Ideas
Although online logo generators are usually free and can take 5 minutes to get a logo, they can’t always take in your identity and create something truly unique and powerful.
Despite the cookie cutter logos from online generators, they can be helpful to change the quick sketches into something that is more visually appealing and gives a designer more direction.
Inject Your New Logo Everywhere!
The best way to utilize your new logo is to inject it wherever you have any sort of branding for your business. That means your website, social media, emails, business cards, products, etc.
Putting your stamp (logo) on everything you are associated with will let your audience know what you are connected with and will create consistency to provide efficient marketing.
In Conclusion:
A logo will define your brand and will symbolize what your business represents. An effective logo is memorable and can provide credibility for all your products and services.
Creating your own logo can be daunting. You may only want to invest a little time or resources for crafting this essential piece of your brand. But remember, a stellar logo can make or break a business. Try the tips listed above and let me know how your logo turns out!
If you need help designing your logo, Design Detective offers budget friendly logo design services that take your unique values and aesthetic to make the perfect visualization of your brand.
Are there any other factors or tips you would include when making a logo for your business?
If you think logo design is an easy process, that’s a complete misconception. To begin with, a logo is not merely some colors, fonts and fancy text put together. It is a brand’s identity, to the extent that, more often than not, a logo is more identifiable than the actual brand’s name!
If that is the case, how do you accomplish the creation of an effective logo? We shall attempt to answer this very question in this article.
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Things to Consider When Designing a Logo
1. When Designing a Logo Make Sure It’s Simple
There are a million ways I can tell you this, but, again, let’s keep it simple: Be simple!
Point is, that a logo is not exactly a testing ground for your illustration and typography skills. It is more a test of your design insight and presentation sense. Let us look at the logo of Nike for that matter:
Most of the time, the logo doesn’t even require a caption or the brand’s name. But we know it is Nike the moment we look at it! They can use it on sign boards and pamphlets, and even stop using their brand name altogether, we still will not be confused about the brand’s identity. That’s simplicity for you!
A complicated logo is not only difficult to identify, but also repeatedly fails in engaging the audience. A logo is an emblem, not a manifesto. Thus, it needs to be kept simple.
2. Make Your Logo Design Appeal To Different Audiences
Be it design, art or even writing, flexibility and adaptability go a long way in helping you succeed. To put it in other words, one needs to be dynamic and not static. Being rigid in logo design only leads to no scope for improvement and/or innovation, and when innovation dies, the design also dies.
A logo has to be dynamic. This does not mean that it has to change every week, but it should have a flexible approach. Companies expect their logo to appeal to a diverse spectrum of users. With such diversity, the audience is bound to have different types of tastes and preferences. A rigid logo means if you hate it, you hate it! That does not work in design.
3. Make Sure Your Logo Design Is Versatile
Being versatile goes a long way in making a logo design popular. If your logo is such that it looks great on posters, but horrible on coffee mugs, it will never achieve popularity.
Further more, if your logo is a slave to a color scheme, it cannot be called a good logo either — what this means is that a logo should look good even if it is displayed in black and white, or a set of colors that are not part of the original or actual design.
Take a look at Apple’s logo, for instance, that can look good irrespective of the color scheme. This is versatility in logo design portrayed at its very best!
4. Don’t Copy, Inspire – Design a Unique Logo
This is one of those oft-said but rarely followed tips. How does a logo rise to prominence as a brand’s identity? Simple! By being uniquely identifiable.
Again, let us turn to Apple’s logo. To put things into perspective, here is a simple, perfectly awesome, good to eat, chemical-free and absolutely healthy apple for you:
Seems tasty? Probably. Seems unique? Nope!
Now, let’s take a bite out of it and see what we get:
Literal interpretations apart, I think the point is clear. As you can see, a minor change has transformed an otherwise dull apple into one of the most iconic logo images today! This is how one achieves uniqueness: instead of trying too hard, the aim is to think out-of-the-box, and bring mundane objects into the mold of uniqueness.
To be frank, this is the real test of your creative abilities.
5. Make Sure Your Logo Design Has A Story To Tell
Every logo has a story to tell. If you view a logo as mere artwork or a pattern of lines and/or text, you will not be able to unravel the deeper meaning behind the logo. Ideally, a good logo has two stories to tell: one, the obvious one, and second, the hidden one.
Generally clients will come to you asking for a cool and mind-blowing logo. “Cool and mind-blowing” does not mean Superman here (though if your logo has superpowers, such as the ability to fly or prepare coffee, +5 points for that!).
Basically, if you can show your clients that the logo you have designed is not simply a shallow piece of artwork but consists of deep thinking and meticulous ideology, they’ll love it, even if it is something simple.
Talking about meaningful, let us take, for example, Toyota’s logo.
The logo is not simply three distinct ovals with a fancy ‘T’. According to Toyota, each of the three ovals has its own meaning; the center ovals (overlapping) represent the faith and trust between the company and its customers, whereas the outer (encircling) oval represents the global expansion plans of Toyota.
The negative space complements the encircling oval by expressing the infinite reach of the company and the overall logo, put together, represents a steering wheel which is, obviously, symbolic of cars.
Avoid These Mistakes When Designing a Logo
1. Do Not Underestimate Color In Your Logo Design
Colors form the essence of any visual representation. Often times, designers tend to overlook the importance of a judicious use of colors (this can probably be attributed to the misunderstood notion of ‘clean’ design wherein the only permissible color is the white space).
Colors have the power to affect feelings and emotions. Ideally, your choice of color should be made on the basis of the target demographic of customers. Consider the age, gender and cultural orientations of the target audience, and couple it with your artistic creativity, and you’ve got a killer color palette for your logo already!
2. Do Not Over Innovate: Don’t Fall in the Cool Logo Creation Trap
This point works along with the “Be Simple” rule above. Innovation is a wonderful thing; you can work around, experiment, and come up with the killer idea for your logo. This is how artists work!
However, everything has its own share of limits. You innovation abilities definitely are limitless, but their practical usage is often a victim of the innovation possibilities that are provided by a given product. Excess experimentation can result in a logo that is gorgeous to look at, but is not identifiable with the company itself. Remember: a logo is not an art masterpiece.
Instead, your aim should be to make the logo both identifiable and easily associated with the brand. At the end of the day, your design should be something the customers can identify and the company can ‘own’. If you can accomplish that, your logo design is a success, irrespective of it being generic or innovative.
Take a look at Opera’s logo, for example. Just a red ‘O’, and people know that it belongs to Opera. Innovation lies here in the shape of the ‘O’: the flat-bulge (I wonder if that’s an acceptable word to describe it), and that’s it!
3. Don’t Underestimate Custom Typography In Your Logo Design
The first part, yes. But the second part, NO.
When it comes to logo design, your typeface should be unique. A custom hand-drawn typeface is way better than most gorgeous fonts anyway.
I know it! Nothing can match a gorgeous and drop-dead beautiful font, and since there are thousands of them out there, I just have to spend time choosing which one to use!
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If nothing else, it keeps the design plagiarists at bay (because if it is not a custom typeface, once your font is discovered, your logo will be ripped within minutes). Thus, custom lettering should be the preferred way.
Plus, custom lettering is far more identifiable in a logo than a font that you purchased and/or downloaded off the internet. Remember Coca-Cola, anyone?
4. Do Not Be Predictable: Create Smart Logo Designs
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Basically, make sure your logo is worth-watching (and, like I said above, tells a story). On first look, your logo should convey the brand’s identity. Nothing too loud though, such that if your logo is about a firm that makes umbrella, it shouldn’t shout out “RAIN”.
Thereafter, on a deeper look, your logo should also be suggestive of something: again, if talking about an umbrella firm, it should be suggestive of weather, but refrain from mentioning rain or sunlight (generally speaking, that is, as there isn’t a norm for this).
Let’s turn our attention to the Lion Bird logo. Look at it, and tell me what do you see on first look? A colorful bird, with the brand name, right? Now look closer. You’ll see that if you stare at the bird’s feet, a lion’s face is visible within the logo. Neat, eh?
5. Top Logo Design Tip: Don’t Fall For Cliche – Be Different
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Quick, recall the number of logos you’ve seen that employ either Helvetica or Papyrus.
When it comes to logo design, it pays to be unique (already discussed the reasons in the first segment above). Logo design, just like any other variant of design, has its own share of trends which keep falling in favor and out of favor over time. It makes sense to steer clear of cliches and give your clients the unique logo that they expect from you.
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