1 of 4 Underwear designer Nick Graham, a.k.a. Joe Boxer, clowned around in his new restaurant, Dot, which will open Thursday in San Francisco. Chronicle photo by Brant Ward Show More Show Less 2. John Arthur Johnson (March 31, 1878 – June 10, 1946), nicknamed the 'Galveston Giant', was an American boxer who, at the height of the Jim Crow era, became the first African American world heavyweight boxing champion (1908–1915). Joe boxer kmart commercial. You know you had a pair. Nick Graham, the founder of ubiquitous Joe Boxer underwear, has launched a new men's fashion line named after himself, Nick Graham.
- 6 Questions For Joe Boxer Founder Nick Graham Jr
- 6 Questions For Joe Boxer Founder Nick Graham Cracker
Packaging of Joe Boxer brand men's bikini briefs and men's thongs | |
| Product type | Undergarments |
|---|---|
| Owner | Nicholas Graham |
| Produced by | Iconix Brand Group |
| Country | United States Canada |
| Introduced | 1985; 36 years ago |
| Markets | Kmart Sears Hudson's Bay |
| Website | joeboxer.com |
He gave a good example from Joe Boxer founder Nick Graham who said “the brand is the amusement park and the product is the souvenir.” Col Hywood, Head of Digital for The CottonOn Group touched on the same theme. He quoted the now infamous TED Talk from Simon Sinek, founder of the Holden Circle concept. Nick Graham, the former CEO and founder of Joe Boxer, launched his eponymous lifestyle brand in Macy’s on October 14. The initial collection, featuring men’s shirts and ties, will be sold through upscale department and specialty stores starting this fall, and online at nickgraham.com.
Joe Boxer (also known as Box-oh-Joes or BJ) is a brand of underwear and related apparel founded by Nicholas Graham. The brand pioneered the concept of novelty hanging underwear. In the United States, Joe Boxer products are currently sold exclusively at Kmart and Sears.
Outside the U.S., they are sold at select retailers such as The Bay in Canada, but Joe Boxer is in the process of opening its own branded boutiques in Canada. Their underwear was known for having the words 'Change Daily' printed on the label.
In April 2001, the Joe Boxer brand, which was facing bankruptcy, was sold to Windsong Allegiance in exchange for the assumption of existing debt. Bill Sweedler, CEO of Windsong, took over as CEO, retaining Nicholas Graham in an advisory role.
6 Questions For Joe Boxer Founder Nick Graham Jr
Iconix bought Joe Boxer in 2005, making it a wholly owned subsidiary of Iconix Brand Group.
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Iconix Brand Group has announced that menswear designer Nick Graham will be returning to Joe Boxer as a creative consultant for an updated iteration of the brand he founded out of his San Francisco apartment in 1985.
Graham and Iconix will collaborate on product and marketinginitiatives for a premium extension of the Joe Boxer brand, which will bedistributed online and in specialty and department stores. As for his plans forJoe Boxer, Graham said the goal is to build on its heritage and its ability tomake people smile.
Graham grew Joe Boxer to be an internationally-recognizedbrand known for its quirkiness and irreverent sense of style and humor. Theaward-winning brand had an impact on the fashion industry that still resonatestoday.
For over 30 years, Graham has been recognized as one of themost innovative designers and marketers in the apparel industry. Joe Boxer wasone of the first proponents of social media, long before the term even existed.As chief underpants officer of Joe Boxer, Graham pushed the concept ofexperiential marketing to new heights. The brand was one of the first on theinternet in 1992, did the first live-streamed fashion show with Microsoft froman airplane hangar in Iceland and installed the world’s largest email in NewYork City’s Times Square. The brandholds the record for the highest point a pair of underwear has been alone,(120,000 feet, by single thrust rocket), and the unofficial record for theWorld’s Fastest Fashion Show, (1.2 seconds by Human Cannonball).
Graham sold the Joe Boxer brand in 2001 but remained as apartner until Iconix acquired the brand in 2005.
“It’s so great to be back working with Joe Boxer. It isstill one of the best-known brands out there, and it will be so fun to playwith it again,” said Graham. The Nick Graham brand is a completely differentdemographic, more driven by tailored clothing and dress shirts and appealing toa slightly older consumer. Joe Boxer is younger and a lot more casual andactive.”
“Iconix is excited to bring Nick Graham back to the JoeBoxer brand,” added Bob Galvin, president and chief executive officer of IconixBrand Group. “He’s a true marketing and creative visionary and he’s providingus with valuable insight that will help us bring Joe Boxer to a newgeneration.”
6 Questions For Joe Boxer Founder Nick Graham Cracker
Graham launched his first eponymous menswear brand in 2014 to address what he defines as the “Perennial Millennial” consumer. The Nick Graham brand, which is a division of Tharanco, offers color and style at affordable prices, and includes dress shirts, tailored clothing, swimwear, sportswear, and footwear and is distributed online and in department stores in the United States.